ACTC
What I did ?
Naming
Identity Design
Motion Design
Steel once roared,
Now art speaks.
Located at the intersection of the Liangxi River and the Beijing–Hangzhou Grand Canal, ACTC was once the Kaiyuan Machine Factory of the Rong family and is now a creative district shaped by its industrial legacy.
Inspired by the site’s red brick architecture, I developed the custom ACTC FT typeface (Corner and Regular), balancing mechanical precision with subtle curvature. A 3×3 logo grid system introduces flexibility and rhythm, making the identity structured yet adaptive.
UNNORM is an anti-norm concept space for avant-garde designer fashion—where there is no standard, only the now. Rooted in deconstruction and raw emotion, it merges subculture chic with brutalist poetry: rough, honest, and quietly poetic. Not a store, but a continuously shifting collision of styles, expressed through exposed structures, industrial textures, and disruptive black-and-white graphics.
ACTC
What I did？
Visual Identity System
Motion Design
Steel once roared,
Now art speaks.
Located at the intersection of the Liangxi River and the Beijing–Hangzhou Grand Canal, ACTC was once the Kaiyuan Machine Factory of the Rong family and is now a creative district shaped by its industrial legacy.
The original identity system showed inconsistencies, especially in , affecting the visitor experience. This project restructured the visual system as infrastructure rather than decoration, placing clarity at its core.
Inspired by the site’s red brick architecture, I developed the custom ACTC FT typeface (Corner and Regular), balancing mechanical precision with subtle curvature. A 3×3 logo grid system introduces flexibility and rhythm, making the identity structured yet adaptive.
UNNORM is an anti-norm concept space for avant-garde designer fashion—where there is no standard, only the now. Rooted in deconstruction and raw emotion, it merges subculture chic with brutalist poetry: rough, honest, and quietly poetic. Not a store, but a continuously shifting collision of styles, expressed through exposed structures, industrial textures, and disruptive black-and-white graphics.
+86 15151522014 （Wechat）
xcx.graphic@gmail.com
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