Hillmade 岭作

What I did?
Logo
Visual Identity System
Packaging Design

Made with time.

Enjoyed with care.

In the fast pace of urban life, Hilmade seek to return to the most authentic taste of food. Hillmade is a slow-food farm brand rooted in the lands surrounding Guangdong, committed to farm-to-table organic produce. With “slow” and “true” as its core values, the brand builds long-term trust between people and the land, people and food, and people with one another. Through a cohesive visual language, They aim to ensure that every interaction with Hillmade conveys a sense of nature, honesty, and patience.

UNNORM is an anti-norm concept space for avant-garde designer fashion—where there is no standard, only the now. Rooted in deconstruction and raw emotion, it merges subculture chic with brutalist poetry: rough, honest, and quietly poetic. Not a store, but a continuously shifting collision of styles, expressed through exposed structures, industrial textures, and disruptive black-and-white graphics.

Hillmade 岭作

What I did ?
Identity Design
Package System Design

Steel once roared,
Now art speaks.

In the fast pace of urban life, Hilmade seek to return to the most authentic taste of food. Hillmade is a slow-food farm brand rooted in the lands surrounding Guangdong, committed to farm-to-table organic produce. With “slow” and “true” as its core values, the brand builds long-term trust between people and the land, people and food, and people with one another. Through a cohesive visual language, They aim to ensure that every interaction with Hillmade conveys a sense of nature, honesty, and patience.

UNNORM is an anti-norm concept space for avant-garde designer fashion—where there is no standard, only the now. Rooted in deconstruction and raw emotion, it merges subculture chic with brutalist poetry: rough, honest, and quietly poetic. Not a store, but a continuously shifting collision of styles, expressed through exposed structures, industrial textures, and disruptive black-and-white graphics.



Questions, ideas, collaborations — always welcome!

Text me, email me, or let’s grab a coffee!

Questions, ideas, collaborations — always welcome!

-


+86 15151522014 (Wechat)

xcx.graphic@gmail.com

Questions, ideas, collaborations — always welcome!

Text me, email me, or let’s grab a coffee!

+86 15151522014 (Wechat)

xcx.graphic@gmail.com

Instagram

RedNote

Vimeo

© Paco Summer 2025 — Shanghai, China

+86 15151522014 (Wechat)

xcx.graphic@gmail.com

Instagram

RedNote

Vimeo