Observe from cross sections
What I did ?
Editorial Design
The simplest way to create a cross-section is through destruction — or at least, it once was. The word itself originally carried a violent implication: to cut, to break, to divide. Today, however, when we hear the term “cross-section,” we are more likely to think of engineering diagrams or medical scans. In contemporary understanding, the word is infused with rationality.
UNNORM is an anti-norm concept space for avant-garde designer fashion—where there is no standard, only the now. Rooted in deconstruction and raw emotion, it merges subculture chic with brutalist poetry: rough, honest, and quietly poetic. Not a store, but a continuously shifting collision of styles, expressed through exposed structures, industrial textures, and disruptive black-and-white graphics.
Observe from cross sections
What I did？
Editorial Design
Read ideas.
Navigate cases.
The simplest way to create a cross-section is through destruction — or at least, it once was. The word itself originally carried a violent implication: to cut, to break, to divide. Today, however, when we hear the term “cross-section,” we are more likely to think of engineering diagrams or medical scans. In contemporary understanding, the word is infused with rationality.
UNNORM is an anti-norm concept space for avant-garde designer fashion—where there is no standard, only the now. Rooted in deconstruction and raw emotion, it merges subculture chic with brutalist poetry: rough, honest, and quietly poetic. Not a store, but a continuously shifting collision of styles, expressed through exposed structures, industrial textures, and disruptive black-and-white graphics.
Questions, ideas, collaborations — always welcome!
Text me, email me, or let’s grab a coffee!
Questions, ideas, collaborations — always welcome!
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+86 15151522014 （Wechat）
xcx.graphic@gmail.com
+86 15151522014 （Wechat）
xcx.graphic@gmail.com
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