ShiQuan Street
What I did ?
Naming
Identity Design
Motion Design
Shiquan Street is a historic commercial street in Suzhou shaped by everyday life and continuous urban use. This project approaches the street not as a fixed cultural symbol, but as a living environment that evolves through movement, commerce, and informal social behavior.
Through on-site observation and spatial analysis, the project develops a new visual representation system that translates the street’s spatial rhythm and signage density into a clear graphic language. Based on this system, a wayfinding and signage design was proposed, focusing on legibility, scale, and integration with the existing urban context.
UNNORM is an anti-norm concept space for avant-garde designer fashion—where there is no standard, only the now. Rooted in deconstruction and raw emotion, it merges subculture chic with brutalist poetry: rough, honest, and quietly poetic. Not a store, but a continuously shifting collision of styles, expressed through exposed structures, industrial textures, and disruptive black-and-white graphics.
ShiQuan Street
What I did？
Identity Design
Wayfinding System Design
Shiquan Street is a historic commercial street in Suzhou shaped by everyday life and continuous urban use. This project approaches the street not as a fixed cultural symbol, but as a living environment that evolves through movement, commerce, and informal social behavior.
Through on-site observation and spatial analysis, the project develops a new visual identity system that translates the street’s spatial rhythm and signage density into a clear graphic language. Based on this system, a wayfinding and signage design was proposed, focusing on legibility, scale, and integration with the existing urban context.
UNNORM is an anti-norm concept space for avant-garde designer fashion—where there is no standard, only the now. Rooted in deconstruction and raw emotion, it merges subculture chic with brutalist poetry: rough, honest, and quietly poetic. Not a store, but a continuously shifting collision of styles, expressed through exposed structures, industrial textures, and disruptive black-and-white graphics.
Questions, ideas, collaborations — always welcome!
Text me, email me, or let’s grab a coffee!
Questions, ideas, collaborations — always welcome!
-
+86 15151522014 （Wechat）
xcx.graphic@gmail.com
Questions, ideas, collaborations — always welcome!
Text me, email me, or let’s grab a coffee!
+86 15151522014 （Wechat）
xcx.graphic@gmail.com
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