ZANE
What I did ?
Logo
Identity Design
This project develops a personal brand identity for new media artist ZANE. His practice spans moving image, installation, and multi-media experimentation, with a central focus on the relationship between technology and the human experience, and how technological systems shape perception and behavior.
UNNORM is an anti-norm concept space for avant-garde designer fashion—where there is no standard, only the now. Rooted in deconstruction and raw emotion, it merges subculture chic with brutalist poetry: rough, honest, and quietly poetic. Not a store, but a continuously shifting collision of styles, expressed through exposed structures, industrial textures, and disruptive black-and-white graphics.
ZANE
What I did？
Logo
Identity Design
The Identity for artist ZANE
This project develops a personal brand identity for new media artist ZANE. His practice spans moving image, installation, and multi-media experimentation, with a central focus on the relationship between technology and the human experience, and how technological systems shape perception and behavior.
UNNORM is an anti-norm concept space for avant-garde designer fashion—where there is no standard, only the now. Rooted in deconstruction and raw emotion, it merges subculture chic with brutalist poetry: rough, honest, and quietly poetic. Not a store, but a continuously shifting collision of styles, expressed through exposed structures, industrial textures, and disruptive black-and-white graphics.
Questions, ideas, collaborations — always welcome!
Text me, email me, or let’s grab a coffee!
Questions, ideas, collaborations — always welcome!
Text me, email me, or let’s grab a coffee!
Questions, ideas, collaborations — always welcome!
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+86 15151522014 （Wechat）
xcx.graphic@gmail.com
+86 15151522014 （Wechat）
xcx.graphic@gmail.com
RedNote
Vimeo